Is it helpful for GOOGLE’s user feedback strategy by using the Ad Words Display Ads?

Google made a user feedback strategy with showing AdWords Display Ads to find out specific user interest, visibility of specific ads & brand impact on any specific brand, whether user like on which certain of ads, either user not to see ads on Youtube. Basically clear feedback by user’s own interest.

Google  has made a new strategy for their You tube users to find out the effectiveness of AdWords Display Ads as well as make sure the way to display most relevant ads on any specific video on YouTube. Actually Google want to ensure their Market Reach as well as the frequency of view what users see specific video on YouTube. If anyone mutes/closed a certain ad, it seems users are not seeing the ad right now. When mute the ad, users can see a confirmation option which have to click by them to Google’s Ads preferences manager to let them know the results of Activities of users.

It’s good news for those who complain about Google’s previous Ad Words policy. But now it get new feature which help to retarget & rebuild users interest around the entire web. Google makes it possible to active users & make sure the availability for specific ads for user interest categories.

A Google product manager Michael Aiello said that the new feature of Google’s AdWord display Ad can make the balance to the entire ecosystem. It is true that only users have the own way to control their experience & signal to Google that they are not seeing certain ads, on the Inside AdWords Blog. Michael Aiello said, “Advertisers are no longer paying to show ads to people who aren’t interested; and publishers will receive better performing (and potentially more valuable) ads.”

This change would seem to be fairly  for advertisers, because they are  preventing their ads from being shown to people who are not interested  to see those type of  irrelevant ads on websites — and avoiding sparking further negative brand impact  that may arise from unwanted ad exposures. Google claimed it won’t provide advertisers with metrics on ad “mutes” initially, but will make it attractive to get more exposure in near future. These types of feature will be rolling out in the next few weeks, but now starting with the remarketing and interest-based ads.