Keyword research is one of the most fundamental SEO. It can help you find the right keywords to optimize a website for search engine users. Now In this article we discuss, Definition of keyword research and importance of keyword research for search engine optimization.
Keyword research means doing nothing rather than searching for appropriate or suitable unique word or phrase from the sea of words. Is it?
Normally each and every person will say this if s/he will be asked for the question regarding what is key word research. If you are a new person in SEO world or want to be a learner for SEO or know something about SEO then hurry for doing some brain storming for keyword research. Otherwise you will blame yourself for not to learn keyword research before putting your valuable steps on SEO field.
What is keyword research?
If we consider Organic/Natural/Paid search to understand the meaning of keyword research, then in a one sense keyword research means using of those word or phrase through which a customer/reader/visitor will find out your product/website/blog/business through search engine, and research for those specific word or phrase will be known as keyword research. You can find more idea about keyword research by surfing online, but I think it is enough for you to know this right now.
Why keyword research is so important?
If you know about the demand of your customer/visitor, then it is not so difficult for you to bring that customer/visitor into your website to sell your product.
Ask yourself what a customer will do if s/he willing to purchase a MP3 Player and enter into a website related to bookstore? S/he will not purchase anything from that website because s/he is not coming here to buy a book. Now I think you can understand slowly the necessity of keyword and its importance.
Read carefully, I am giving you more clarification about it. Suppose you have a website to sell “Car Tire”. At first you have to know about the relevant keywords/search terms to bring those potential customers/visitor who willing to purchase that product by searching it on search engine. For this your keywords/search terms may be like- Car Tires, Automobile Tires, and Vehicle Tires etc.
Now I think you can understand the importance of keyword research. Those who are new comer in SEO and willing to learn it or interested to work on the field of freelancing, for them I will advise that there are lots of matters involved in SEO. It’s a continuous process. For this you have to select single or multiple words or phrase as a keyword for your website. To select such kinds of words/phrase you have to research a lot. Without some knowledge about keyword research it is impossible to get some benefit from this sector.
Hope I will share more about this topic in near future. If you have any quarry or have any valuable addition related this topic please make a comment. It will be my great pleasure if you find anything from here.
+ comments + 4 comments
Hi Sir/Madam
I found your post is very informative on Keyword Research. The article is professionally written and I feel like the author knows the subject very well.Keep it that way.
I spent some 20 mins on this post and found amazing information. Thanks for this.. Hope to see more like this in future.
This post is also a great source of keyword research tips but I think why we shouldn't use seo tools for this task. They can make this difficult job so easy with others seo features. As far as I know, colibri seo tool is perfect for keyword research and it has also free trial part to check how it works. So, just try this tool from colibritool.com
Excellent writing! How do you monitor your website? Have you ever used ColibriTool for monitoring your website backlinks? I have been using colibri for all of my SEO working including website monitoring, keyword analysis, competitor's website monitoring and so on. You can have a look here in http://colibritool.com
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