London Olympics 2012 Social Media Guide ~ SKS Technologies

London Olympics 2012 is considered one of the world’s most spectacular event as some are calling as “Socialympics.” The International Olympic Committee (IOC) has improved the structure of its social media policies, as well as those strict rules also apply to not only Twitter or Facebook, but also any of the broadcasting Company.

Social Media guide on london olympics 2012

This year London Olympics 2012 is considered one of the world’s most spectacular event as some are calling as “Socialympics.” The International Olympic Committee (IOC) has improved the structure of its social media policies, as well as those strict rules also apply to not only Twitter or Facebook, but also any of the broadcasting Company. You can follow a sort of journalistic approach to sharing content about the Olympics which seems to be the safest way that marketers can still participate in the conversation.

The arrangement of Olympic community isn’t same what it was during the Beijing Olympics, 2008. This year’s summer Olympic is considered one of the greatest event that was not ever happen before & some are calling the first “Socialympics.”

The International Olympic Committee (IOC) has improved the structure of its social media policies, as well as those strict rules also apply to not only Twitter or Facebook, but also any of the broadcasting Company. If you have a company on online basis or you are a social media manager, you need to know about Social Media Guide on London Olympics 2012 before sharing:

Any Brands cannot associate themselves with the Olympics.
You must follow the standard of the Olympic Association Right (OAR) and London Olympic Association Right (LOAR)
Provide the facts with taking journalistic approach to avoid violating restrictions.
Avoid all types of marketing campaigns during the Olympics.

According to Rachel Boothroyd, general counsel of eModeration.com said that with so many restrictions, everyone have to take a journalistic approach to sharing content about the Olympics which seems to be the safest way that marketers can still participate in the conversation. He also said that you can Retweet, post, like, tag etc. the information that news outlets and other users are already shared.

There will be plenty of opportunities to participate with the social channels in use during the Olympic. Here are seven of the most popular social channels you can use to keep the news and join the conversations for your own journalistic efforts.

1. Online Olympic Communities

Several websites are available to keep your eye up-to-date on the Olympic events & activities before, during and after the events. These are the official websites:

With more than 1,000 athletes participating online during Olympic, the Olympic Athletes Hub, is the online community sports enthusiasts really should know about. Always try to connect with athletes in real-time chats & get updates about your favorite names and participate in the Hub community to earn points and badges.

Many of the sites perform a great job of gathering Facebook and Twitter open graph. For example, when you signing up for the Olympic Hub site, you can sign in using Facebook or Twitter.

2. Twitter

While some are considering that the “Socialympics” to be more than a “Facebook Olympics,” you can find there are several official IOC accounts on Twitter.

We found in Twitter latest news will be twit as you can follow @IOCMedia (Official Olympic News), @Olympics, @USOlympicTeam, and London 2012. You can also check out IOC’s Twitter Lists on Twitter, which including Olympians Twitter list and automated results for all sports at the Olympics.

3. Facebook

There are several pages will be available online to stay in keep with your favorite athletes or see the most updated activities of your favorite event. The Official Olympics page at Facebook, more than 2.9 million strong supporter, NBC Olympics page and Countdown App are regularly updated accounts will found as “like” Pages. Moreover, the official London.uk.com Olympics and Paralympics page is a great subscription.

You can find out for more Olympic-themed fun photo & status of the sponsors “vying for socialympics supremacy” .The Panasonic Flag Tags app , you can use as tag of your face with patriotic flag-themed photo, and the Visa Cheer app helps you to show your support for your favorite athletes & teams.

4. Google+

The Olympics use Google+ which has shown their meaningful engagement and activity. More than 301,000 users have the London 2012 Google+page in their circles, with many posts receiving more than 100 comments and +1s.

5. YouTube

In this Olympic, a representative of USOC (United States Olympic Committee) shared that their choice to use YouTube as a channel will coverage large part of this event as well as get huge reach/Visibility during the entire Olympic session. They plan to upload five to 10 videos per day during the Olympics, in an effort to grow and effectively use the Team USA YouTube channel.

In addition, you can check out the Official Olympic Channel by the IOC & video galleries on the Olympics website, where you can search and view this event.

6. Tumblr/Pinterest/Flickr

There are Photo galleries on the Olympics website which can be available for search as well as share on Facebook, Twitter, even Google+, but the official Tumblr & Pinterest page doesn’t yet exist. The IOC said, with a Flickr account you can follow for updated photos at London 2012 Flickrgroup.

7. Shazaam

A recent partnership between Shazaam and Comcast’s NBCUniversal will allow Shazaam users to access additional content or information when using the app during broadcasts on five NBC networks. The recent activities of Shazaam with the Grammys proved that it could also a platform of this Olympics event.

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